How can blockchain help brands fight counterfeit products and increase trust in the fashion industry?

Challenge

Customers wonder whether they purchase sustainable clothes made of eco-friendly fibers.

They are willing to buy products from a brand that employs sustainable practices.

Solution

Blockchain can help fashion brands and producers take control over supply chains and get full information about raw materials. That’s the way to implement sustainable practices.

Challenge

Fashion is one of the most profitable industries, but brands may spend more than $17 million annually to combat counterfeiters.

Solution

Blockchain can help to apply quick detection of fake goods and reduction of financial losses due to counterfeits.

For what other challenges in the fashion industry is there a blockchain-based solution? Read our latest article to learn more.